WORKSHOP – 18th March, Brussels (12:00 – 15:30)
Sustainable coastal tourism: which prospects for the Blue Growth of the sector?
Facilitation: Iwona Gin (Nausicàa) and Gloria de Paoli (ACTeon)
Rapporteur Alba L’Astorina (H2020 BLUMED CSA)
Traditionally, coastal mass tourism in Europe has been based so far on the
In the framework of the Blue Growth Maritime Strategy, the European Commission has identified maritime and coastal tourism as a driver for the European economy, innovation and growth and an area with a potential to foster a smart, sustainable and inclusive Europe. It is the biggest coastal maritime sector in terms of gross added value and employment (Blue Growth Study).
Despite fostering growth and generating wealth and business opportunities, the coastal and maritime tourism industry is faced with multiple challenges. The sector should develop new products that will preserve the attractiveness of coastal and marine ecosystems, raise sensitivity to host countries’ political, environmental, and social climate; decrease economic inequality and social tensions between relatively poor locals and relatively rich tourists.
How to exploit this potential in a way that sustainably produces economic benefits without harming the natural ecosystems on which it depends?
The workshop on Sustainable Coastal Tourism will bring together scientists, sector representatives, policy makers and urban planners who will discuss the role of Ocean Literacy and Responsible Research and Innovation in contributing to the Blue Growth in the sector. The session will address transversal themes including understanding the needs of society, finding ways to co-create and share knowledge, and contributing to
12.10 Warming up + Brief intro to the Session
12.20 Keynote speech 1: European Atlas of the Seas by EMODNET
12.30 Keynote speech 2: Agathe Clerc, Surfrider Foundation Europe – Working on European beaches: education tools and events set up and used by SFE
12.40 Experiences and reflections on OL in Sustainable coastal tourism from the perspective of
12.50 Experiences and reflections on RRI in Sustainable coastal tourism from the MARINA project perspective
13.00 Lunch Break
14.00 Group activity Participants will first brainstorm on: • Societal needs • Finding ways to share and co-create knowledge meaningful to all target groups • Making change happen via OL and RRI • Key success factors • Opportunities and constraints in current EU policies and initiatives to make change happen. They will work in 5 groups, one per key message to define and refine one key message per group.
15.00 Sharing of key messages: The group reconvenes to share key outcomes (6-8 min per group) and conclusions.
15.30 End of the parallel session
Needs and demands
Framing the narrative right, logical order, positive message,
Co-creating and sharing knowledge
Social media as a challenge but also as an opportunity (dialogue). Can use to co-create ideas
Initiate/ Contributing for change
Emotions, image, text, celebrities, events… get it right!
Pre conditions for success
Need to provide a system knowledge & governance to support system thinking because everything is interconnected
Constraints and opportunities in current EU Policies
Blue Society for Blue Growth. Integrate the social dimension into the Blue Growth policy and economy discourse